Key stakeholders in the field, including Nokia, Google and Layar, got together to discuss the future of augmented reality, and where it fits within the mobile ecosystem. You get to see everyone at really close quarters. For design studios such as ours, it was a chance to check out what the competition was up to. Of course, there was lots of insider gossip, too!
One of the key takeaways from the event was just how passionate everyone is about creating truly connected, seamless digital lives.
We at Fjord are fond of talking about technology becoming an extension of the self – the great thing about Mobile World Congress is seeing how many other people share this vision.
Read more of Christian Lindholm's blog for Mobile Marketer about Fjord's views on Augmented Reality.
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