Lilly online marketing strategy

The challenge:

Reduce their marketing budget by 30% by incorporating digital channels into their processes and tools.

Fjord’s role:

Introducing service design principles and tools, we came up with a reformulated marketing strategy that integrated digital channels.

Our approach:

We worked closely with the client and their sales and marketing people to understand their work.

Result:

A significant cut on costs and a new marketing culture.

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