Our Mission

Q: What do you do at Fjord?

A: We create new digital services for our clients

Q: What’s special about the way you do it?

A: Elegant simplicity

Q: Why is this Fjord’s mission?

A: Too many digital services and interfaces are complex and difficult to use. Digital convergence also brings complex challenges for our clients. So we focus on elegant simplicity.

Elegant simplicity leads to high usage. High usage leads to revenues. Elegant simplicity is a core focus for Fjord, and it provides real value for our clients.

Simplicity is much harder to achieve than complexity. Many people can complicate, but it takes experience and talent to simplify something without dumbing it down. Elegant simplicity is a focus that applies to everything we do, from strategic problem solving to interface design.

Q: What else is important to Fjord?

A: We have two other driving ideas at Fjord: finding the best people, and finding the best clients and projects.

When we have exceptional people working on significant projects, we can create iconic breakthrough services, and we can build an organisation that constantly learns and evolves. These are clear and central objectives for us.

We are already lucky to have some of the most talented and inspired people in the world working for us, and our client list and relationships are excellent. But this doesn’t mean the job’s done. Instead, we need to build on these strengths.

We need to find, retain, and motivate the best talent in the market. Curious and ambitious people are keen to learn and evolve; that’s one of the reasons that we need challenging and interesting projects.

Q: What about the Fjord directors, what motivates them?

Olof Schybergson, Founder and CEO:

“Back in 2001 when we were about to start the company we discussed the nature of digital media, and concluded that the biggest benefit of digital is how it has enhanced communication. Email, IM and SMS were obvious examples of ‘killer apps’ back then, and more recently social networking on the web and mobile has taken off. Communication and connectivity between people is still a central focus in most of our projects, and this motivates me. I also love the fact that we’re doing meaningful and beautiful work in the wonderful hotspot where true innovation meets mass-market appeal.”

Christian Lindholm, Partner and Director:

“Creating the most compelling experiences has been my goal for a long time. This requires a great team. In a converging world where content becomes conversations, marketing becomes relationships and anything can be experienced on any screen, Fjord is my mental gym – a stimulating, energizing place to learn from ambitious smart people.”

Mike Beeston, Chairman:

“I'm motivated by the potential of digital media to transform businesses and I'm motivated by people with the creativity, clarity and commitment to unlock that potential. I'm motivated by clients who have the vision to make a real difference and by the talent and capability at Fjord to deliver world class solutions.”

*For us, the X-Beam™ wrench is an example of Elegant simplicity. The X-Beam™ design radically improves what has been a dominant wrench design for decades.

Simply by having the two ends rotated 90 degrees instead of being parallel, the grip is improved, offering 500% increase in surface contact area, and the wrench applies 25% more force. The X-Beam™ is easy to pick up from a flat surface, and it is recommended by the Arthritis foundation.

The X-Beam™ is an example of Elegant simplicity in the field of product design. We achieve similar results with digital services.