NewBay LifeCache

The challenge:

NewBay’s LifeCache service is one of the key solutions that NewBay offers its operator clients. The service allows users to create, store, view and share user-generated content. Fjord was asked to conceive and design a generic application on top of existing NewBay server architectures, resulting in an experience that is strong enough to be white labelled by carriers, but flexible enough to customise.

Fjord’s role:

Service concept, visual and interaction design.

Our approach:

Intensive workshops helped to probe the opportunity and resources. Fjord then presented a service concept and worked in quick, agile iterations to refine it in lockstep with NewBay’s existing software engineering process.

Result:

A polished design, delivered on time and on budget, that has flexed to changing requirements and is set to be released worldwide in Q4 2008.

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