Introduction:
New devices and online platforms are changing reading from a solitary act into a social activity. txtr is a builder of hardware, online platforms and services for connected digital reading.
Fjord helped txtr prior to launch with visual brand identity work and interaction guidelines.
In this short movie, Christian Lindholm from Fjord and Christophe Maire from txtr discuss the promise of new connected reading services.
The challenge:
Achieve a consistent and efficient visual brand & establish txtr as a key platform for document searching and sharing.
Fjord’s role:
Supporting a startup company prior to launch with interaction, visual and service skills.
Our approach:
We conducted competitive analysis and explored the service use cases. We then crafted a new interaction design and reworked the full visual design (incl. moodboards & visual mockups, iconography and asset library as well as key screens and a visual styleguide).
The result:
A complete digital branding with a simplified and clearer interaction model. The consistent visual language helps users to navigate within this rich service structure & adds a more inviting aspect to explore the content.
Please note that txtr has developed and launched applications for various platforms since working with Fjord.
Talk to us if you'd like more information about how Fjord is approaching the challenges of designing for new screens and new interactive experiences.
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