Fjord Fika podcast: We chat with Kelly Baron Gancas
Episode 6: Have you ever bing-watched Orange is the New Black or Friends or some other show on Netflix even though you were exhausted? Of course you have. We all have. While bingwatching is not the worst behavior in the world, the same path of least resistance that keeps you in front of the TV can be harnessed for good. It’s called nudge theory, which means using indirect technological suggestions to disrupt human nature.
I spoke to our very own Kelly Baron Gancas, a product strategist at Fjord Austin, about the utterly fascinating world of nudge theory in our Fika break and ahead of her talk on the subject at the 2017 SXSW Conference.
As way of an example: almost all people (92%) think it’s important to wash their hands, but only 66% do it regularly. Baron says that nudge theory is important because beliefs and behavior don’t match. And while bingwatching something late into the night, like in our original example, may not be too disruptive for many people, being tired can certainly affect people whose jobs depend on them being rested and sharp. Like doctors and nurses, air traffic controllers, oil field workers. Behaviors matter – especially when tired. For safety and lives and bottom lines, Baron says we can use nudge theory to replace bad patterns with good ones.
Thanks to IoT, we’re designing products that make and break our habits. When common sense fails, common sensors help us be the best version of ourselves.