Physical/Digital: Designing for the full human experience
With the world moving forward faster than ever, we all have opportunities to tweak, hone, clarify and streamline every aspect of our lives. There’s always a better way of doing something, and, in our experience, that means putting design at the heart of everything we do.
Today, experiences mean everything. And to provide truly outstanding experiences, we must understand and design customer journeys that recognize technology has moved beyond screens – it’s all around us, in our objects and physical spaces. For meaningful and lasting success, brands must move beyond simply selling a product, toward providing experiences that develop mutually rewarding relationships with their consumers.
As digital is increasingly embedded in the physical world, brands are seeking to create connected experiences that capitalize on the strategic blending of digital and physical design. This means traversing physical and digital touchpoints to become woven throughout people’s lives.
At Fjord, we shape, build and launch digital products and connected physical products that have impact. We drive the whole process, from defining the scope and detail of the challenge right up to delivering the result to market.
Below you’ll find a selection of our Physical/Digital work and thought pieces:
Well asked us to create a non-invasive home conservation system that taps into people’s wants and needs with the aim of helping them to adopt healthy water usage habits in the long term. Read the full case study here.
The Magic Table
Boring commerce is here (and it’s awesome): my experience with Amazon Go
Jake Zukowski and a team from our Seattle studio joined the crowds on the opening day of Amazon’s new retail experience, Amazon Go. Read about their experience of hassle-free shopping here.
City with a brain
The fundamentals of what defines a city and how it works are being challenged to the core. Max Burton, our head of connected products, takes a look at how connected technologies are changing the cities of tomorrow. Read the full piece here.
Connected spaces: the new frontier in product design
Max Burton looks at how architects and product designers are teaming up to create digital-physical experiences that are distinctly human. Read the full piece here.
To learn more about our product design capabilities, please reach out to Max Burton.